A junior SDR costs $75,000 a year, takes six months to learn the trade, and leaves in eighteen. PlumFlow starts working the first week and never forgets what a backflow cert is.
| Hiring an SDR | Marketing agency | PlumFlow | |
|---|---|---|---|
| Knows commercial plumbing | After 6+ months | Never deeply | Built into it |
| Works across every branch at once | One territory | Extra retainer each | Yes, one system |
| Follow-up discipline | Depends on the person | Batch and blast | Day 3, 5, 10, then stop |
| Reports you can audit | Self-reported | Vanity metrics | Raw counts, every Friday |
| Annual cost | $75,000+ plus ramp | $36,000 to 90,000 | A fraction of either |
30 days, one operating company
Ongoing, per operating company
Multi-company and PE portfolios
Pricing depends on how many companies you run and how aggressive you want to be. You will have an exact number by the end of a 30-minute call, and it will be a fraction of one hire.
A typical commercial maintenance agreement runs $2,000 to 5,000 a month and renews for years. Land one, and everything after it is margin. That is the entire bet, and it is not a long shot: the system exists because it already landed meetings in its first weeks.
Yours. Emails go out from your own company mailboxes, so every reply lands in your inbox and every relationship belongs to you. We set up the technical records (SPF, DKIM, DMARC) as part of onboarding.
Setup takes an afternoon. First sends go out as soon as your mailboxes are warmed enough to protect deliverability, usually within the first week. Meetings depend on your market, but the system starts learning from day one.
A list of target buildings if you have one (we can source if you do not), access to a sending mailbox per company, and about an hour a week to review the Friday report and approve changes.
The pilot has a defined end. If the numbers do not justify continuing, you walk away and keep every lead, every contact, and everything learned. No annual lock-in on the pilot.
The guardrails exist specifically to prevent that: verified addresses only, daily caps, send gaps, business-hours windows, plain text, and follow-ups that stop on reply. We broke these rules once on our own campaigns so you do not have to.
The AI drafts every message individually, trained on commercial plumbing specifically. You control the rules and can review anything before it sends. Nothing goes out in bulk from a template.